Eduard Luta

Eduard Luta is the Chief Marketing Officer of dua.com, where he leads growth, SEO, digital PR and AI-driven marketing for the platform connecting Albanians worldwide.

A serial entrepreneur with over a decade in marketing, he previously served as CEO of MIK Group, a Swiss digital marketing firm based in Zürich.

He writes about the Albanian diaspora, community data, and the practical side of consistency, execution and identity change.